Intel has unveiled a refresh of its iconic brand identity, introducing the slogan "That's the power of Intel Inside" to reconnect with consumers and highlight the chipmaker's role in modern computing. The new campaign resurrects the familiar "Intel Inside" theme that helped transform the company into a household name in the 1990s, when Intel's marketing strategy directly targeted consumers rather than system designers. Brett Hannath, Intel's chief marketing officer, said the message reflects the company's belief that its products can unlock potential for employees, customers, consumers and partners. The original "Intel Inside" campaign, launched in 1991, revolutionized tech marketing by making processors a key selling point for PCs with its recognizable sticker and five-note jingle. The strategy helped Intel differentiate itself from competitors like AMD and Cyrix during the PC market explosion.

Read more of this story at Slashdot.

Despite promises of more efficient streaming, the AV1 video codec hasn't achieved widespread adoption seven years after its 2018 debut, even with backing from tech giants Netflix, Microsoft, Google, Amazon, and Meta. The Alliance for Open Media (AOMedia) claims AV1 is 30% more efficient than standards like HEVC, delivering higher-quality video at lower bandwidth while remaining royalty-free. Major services including YouTube, Netflix, and Amazon Prime Video have embraced the technology, with Netflix encoding approximately 95% of its content using AV1. However, adoption faces significant hurdles. Many streaming platforms including Max, Peacock, and Paramount Plus haven't implemented AV1, partly due to hardware limitations. Devices require specific decoders to properly support AV1, though recent products from Apple, Nvidia, AMD, and Intel have begun including them. "In order to get its best features, you have to accept a much higher encoding complexity," Larry Pearlstein, associate professor at the College of New Jersey, told The Verge. "But there is also higher decoding complexity, and that is on the consumer end."

Read more of this story at Slashdot.

databasecowgirl writes: Commenting in The Times on the absurdity of Meta's copyright infringement claims, Caitlin Moran defines Schrodinger's economics: where a company is both [one of] the most valuable on the planet yet also too poor to pay for the materials it profits from. Ultimately "move fast and break things" means breaking other people's things. Or, possibly worse, going full 'The Talented Mr Ripley': slowly feeling so entitled to the things you are enamored of that you end up clubbing out the brains of your beloved in a boat.

Read more of this story at Slashdot.

Microsoft has pulled back on data center projects around the world, suggesting the company is taking a harder look at its plans to build the server farms powering artificial intelligence and the cloud. From a report: The software company has recently halted talks for, or delayed development of, sites in Indonesia, the UK, Australia, Illinois, North Dakota and Wisconsin, according to people familiar with the situation. Microsoft is widely seen as a leader in commercializing AI services, largely thanks to its close partnership with OpenAI. Investors closely track Microsoft's spending plans to get a sense of long-term customer demand for cloud and AI services. It's hard to know how much of the company's data center pullback reflects expectations of diminished demand versus temporary construction challenges, such as shortages of power and building materials. Some investors have interpreted signs of retrenchment as an indication that projected purchases of AI services don't justify Microsoft's massive outlays on server farms. Those concerns have weighed on global tech stocks in recent weeks, particularly chipmakers like Nvidia which suck up a significant share of data center budgets.

Read more of this story at Slashdot.

Longtime Slashdot reader theodp writes: A coalition of Washington state business leaders -- which includes Microsoft President Brad Smith and Amazon Chief Legal Officer David Zapolsky -- released a letter Wednesday urging state lawmakers to reconsider recently proposed tax and budget measures. "I actually think it's an almost unprecedented outpouring of support from across the business community," said Microsoft's Smith in an interview. In their letter, which reads in part like it could have been penned by a GenAI Marie Antoinette, the WA business leaders question whether any more spending is warranted given how poorly Washington's 4th and 8th graders compare to children in the rest of the nation on test scores. The letter also laments the increase in WA's homeless population as it celebrates WA Governor Bob Ferguson's announcement that he would not sign a proposed wealth tax. From the letter: "We have long partnered with you in many areas, including education funding. Despite more than doubling K-12 spending and increasing teacher salaries to some of the highest rates in the nation, 4th and 8th grade assessment scores in reading and math are among the worst in the country. Similarly, we have collaborated with you to address housing and homelessness. Despite historic investments in affordable housing and homelessness prevention since 2013, Washington's homeless population has grown by 71 percent, making it the third largest in the nation after California and New York, according to HUD. These outcomes beg the question of whether more investment is needed or whether we need different policies instead." Back in 2010, Smith teamed with then-Microsoft CEO Steve Ballmer and then-Amazon CEO Jeff Bezos to fund an effort to defeat an initiative for a WA state income that was pushed for by Bill Gates Sr. In 2023, Bezos moved out of WA state before being subjected to a 7% tax on gains of more than $250,000 from the sale of stocks and bonds, a move that reportedly saved him $1.2 billion in WA taxes on his 2024 Amazon stock sales.

Read more of this story at Slashdot.

The European Space Agency's short film Space Debris: Is it a Crisis? highlights the growing danger of orbital clutter, warning that "70% of the 20,000 satellites ever launched remain in space today, orbiting alongside hundreds of millions of fragments left behind by collisions, explosions and intentional destruction." Inkl reports: The approximately eight-minute-long film "Space Debris: Is it a Crisis?" attempts to answer its conjecture with supportive statistics and orbital projections. [...] The film also mentions that the kind of Earth orbit matters when discussing whether we're in a space junk "crisis" -- though unfortunately, orbits at risk appear to be those with satellites that help with communication and navigation, as well as our fight against another primarily human-driven crisis: global warming. Still, the film emphasizes that solutions ought to be thought of carefully: "True sustainability is complex, and rushed solutions risk creating the problem of burden-shifting." You can watch the film on ESA's website.

Read more of this story at Slashdot.

Amazon and United Launch Alliance will launch 27 full-scale satellites on April 9 as part of Amazon's Project Kuiper, marking the company's first major step toward building a global satellite internet network to rival SpaceX's Starlink. GeekWire reports: ULA said the three-hour window for the Atlas V rocket's liftoff from Cape Canaveral Space Force Station's Space Launch Complex 41 in Florida is scheduled to open at noon ET (9 a.m. PT) that day. ULA is planning a live stream of launch coverage via its website starting about 20 minutes ahead of liftoff. Amazon said next week's mission -- known as Kuiper-1 or KA-1 (for Kuiper Atlas 1) -- will put 27 Kuiper satellites into orbit at an altitude of 280 miles (450 kilometers). ULA launched two prototype Kuiper satellites into orbit for testing in October 2023, but KA-1 will mark Amazon's first full-scale launch of a batch of operational satellites designed to bring high-speed internet access to millions of people around the world. [...] According to Amazon, the Kuiper satellite design has gone through significant upgrades since the prototypes were launched in 2023. Amazon's primary manufacturing facility is in Kirkland, Wash., with some of the components produced at Project Kuiper's headquarters in nearby Redmond. The mission profile for KA-1 calls for deploying the satellites safely in orbit and establishing ground-to-space contact. The satellites would then use their electric propulsion systems to settle into their assigned orbits at an altitude of 392 miles (630 kilometers), under the management of Project Kuiper's mission operations team in Redmond. Under the current terms of its license from the Federal Communications Commission, Amazon is due to launch 3,232 Kuiper satellites by 2029, with half of those satellites going into orbit by mid-2026.

Read more of this story at Slashdot.

An anonymous reader quotes a report from 404 Media: A "vibe coded" AI app developed by entrepreneur and Y Combinator group partner Tom Blomfield has generated recipes that gave users instruction on how to make "Cyanide Ice Cream," "Thick White Cum Soup," and "Uranium Bomb," using those actual substances as ingredients. Vibe coding, in case you are unfamiliar, is the new practice where people, some with limited coding experience, rapidly develop software with AI assisted coding tools without overthinking how efficient the code is as long as it's functional. This is how Blomfield said he made RecipeNinja.AI. [...] The recipe for Cyanide Ice Cream was still live on RecipeNinja.AI at the time of writing, as are recipes for Platypus Milk Cream Soup, Werewolf Cream Glazing, Cholera-Inspired Chocolate Cake, and other nonsense. Other recipes for things people shouldn't eat have been removed. It also appears that Blomfield has introduced content moderation since users discovered they could generate dangerous or extremely stupid recipes. I wasn't able to generate recipes for asbestos cake, bullet tacos, or glue pizza. I was able to generate a recipe for "very dry tacos," which looks not very good but not dangerous. In a March 20 blog on his personal site, Blomfield explained that he's a startup founder turned investor, and while he has experience with PHP and Ruby on Rails, he has not written a line of code professionally since 2015. "In my day job at Y Combinator, I'm around founders who are building amazing stuff with AI every day and I kept hearing about the advances in tools like Lovable, Cursor and Windsurf," he wrote, referring to AI-assisted coding tools. "I love building stuff and I've always got a list of little apps I want to build if I had more free time." After playing around with them, he wrote, he decided to build RecipeNinja.AI, which can take a prompt as simple as "Lasagna," and generate an image of the finished dish along with a step-by-stape recipe which can use ElevenLabs's AI generated voice to narrate the instruction so the user doesn't have to interact with a device with his tomato sauce-covered fingers. "I was pretty astonished that Windsurf managed to integrate both the OpenAI and Elevenlabs APIs without me doing very much at all," Blomfield wrote. "After we had a couple of problems with the open AI Ruby library, it quickly fell back to a raw ruby HTTP client implementation, but I honestly didn't care. As long as it worked, I didn't really mind if it used 20 lines of code or two lines of code." Having some kind of voice controlled recipe app sounds like a pretty good idea to me, and it's impressive that Blomfield was able to get something up and running so fast given his limited coding experience. But the problem is that he also allowed users to generate their own recipes with seemingly very few guardrails on what kind of recipes are and are not allowed, and that the site kept those results and showed them to other users.

Read more of this story at Slashdot.

Robotics and machine learning engineer Naveen Kul developed WattWise, a lightweight open-source CLI tool that monitors power usage via smart plugs and throttles system performance based on electricity pricing and peak hours. Tom's Hardware reports: The simple program, called WattWise, came about when Naveen built a dual-socket EPYC workstation with plans to add four GPUs. It's a power-intensive setup, so he wanted a way to monitor its power consumption using a Kasa smart plug. The enthusiast has released the monitoring portion of the project to the public now, but the portion that manages clocks and power will be released later. Unfortunately, the Kasa Smart app and the Home Assistant dashboard was inconvenient and couldn't do everything he desired. He already had a terminal window running monitoring tools like htop, nvtop, and nload, and decided to take matters into his own hands rather than dealing with yet another app. Naveen built a terminal-based UI that shows power consumption data through Home Assistant and the TP-Link integration. The app monitors real-time power use, showing wattage and current, as well as providing historical consumption charts. More importantly, it is designed to automatically throttle CPU and GPU performance. Naveen's power provider uses Time-of-Use (ToU) pricing, so using a lot of power during peak hours can cost significantly more. The workstation can draw as much as 1400 watts at full load, but by reducing the CPU frequency from 3.7 GHz to 1.5 GHz, he's able to reduce consumption by about 225 watts. (No mention is made of GPU throttling, which could potentially allow for even higher power savings with a quad-GPU setup.) Results will vary based on the hardware being used, naturally, and servers can pull far more power than a typical desktop -- even one designed and used for gaming. WattWise optimizes the system's clock speed based on the current system load, power consumption as reported by the smart plug, and the time -- with the latter factoring in peak pricing. From there, it uses a Proportional-Integral (PI) controller to manage the power and adapts system parameters based on the three variables. A blog post with more information is available here. WattWise is also available on GitHub.

Read more of this story at Slashdot.

NaNoWriMo, the nonprofit behind the annual novel-writing challenge, is shutting down after 20 years but will keep its websites online temporarily so users can retrieve their content. The Guardian reports: A 27-minute YouTube video posted the same day by the organization's interim executive director Kilby Blades explained that it had to close due to ongoing financial problems, which were compounded by reputational damage. In November 2023, several community members complained to the nonprofit's board, Blades said. They believed that staff had mishandled accusations made in May 2023 that a NaNoWriMo forum moderator was grooming children on a different website. The moderator was eventually removed, though this was for unrelated code of conduct violations and occurred "many weeks" after the initial complaints. In the wake of this, community members came forward with other complaints related to child safety on the NaNoWriMo sites. The organization was also widely criticized last year over a statement on the use of artificial intelligence in creative writing. After stating that it did not support or explicitly condemn any approach to writing, including the use of AI, it said that the "categorical condemnation of artificial intelligence has classist and ableist undertones." It went on to say that "not all writers have the financial ability to hire humans to help at certain phases of their writing," and that "not all brains have same abilities ... There is a wealth of reasons why individuals can't 'see' the issues in their writing without help." "We hold no belief that people will stop writing 50,000 words in November," read Monday's email. "Many alternatives to NaNoWriMo popped up this year, and people did find each other. In so many ways, it's easier than it was when NaNoWriMo began in 1999 to find your writing tribe online."

Read more of this story at Slashdot.

A joint investigation found that at least five popular VPN apps on the App Store and Google Play have ties to Qihoo 360, a Chinese company with military links. Apple has since removed two of the apps but has not confirmed the status of the remaining three, which 9to5Mac notes have "racked up more than a million downloads." The five apps in question are Turbo VPN, VPN Proxy Master, Thunder VPN, Snap VPN, and Signal Secure VPN (not associated with the Signal messaging app). The Financial Times reports: At least five free virtual private networks (VPNs) available through the US tech groups' app stores have links to Shanghai-listed Qihoo 360, according to a new report by research group Tech Transparency Project, as well as additional findings by the Financial Times. Qihoo, formally known as 360 Security Technology, was sanctioned by the US in 2020 for alleged Chinese military links. The US Department of Defense later added Qihoo to a list of Chinese military-affiliated companies [...] In recent recruitment listings, Guangzhou Lianchuang says its apps operate in more than 220 countries and that it has 10mn daily users. It is currently hiring for a position whose responsibilities include "monitoring and analyzing platform data." The right candidate will be "well-versed in American culture," the posting says.

Read more of this story at Slashdot.

An anonymous reader quotes a report from TechCrunch: Anthropic announced on Wednesday that it's launching a new Claude for Education tier, an answer to OpenAI's ChatGPT Edu plan. The new tier is aimed at higher education, and gives students, faculty, and other staff access to Anthropic's AI chatbot, Claude, with a few additional capabilities. One piece of Claude for Education is "Learning Mode," a new feature within Claude Projects to help students develop their own critical thinking skills, rather than simply obtain answers to questions. With Learning Mode enabled, Claude will ask questions to test understanding, highlight fundamental principles behind specific problems, and provide potentially useful templates for research papers, outlines, and study guides. Anthropic says Claude for Education comes with its standard chat interface, as well as "enterprise-grade" security and privacy controls. In a press release shared with TechCrunch ahead of launch, Anthropic said university administrators can use Claude to analyze enrollment trends and automate repetitive email responses to common inquiries. Meanwhile, students can use Claude for Education in their studies, the company suggested, such as working through calculus problems with step-by-step guidance from the AI chatbot. To help universities integrate Claude into their systems, Anthropic says it's partnering with the company Instructure, which offers the popular education software platform Canvas. The AI startup is also teaming up with Internet2, a nonprofit organization that delivers cloud solutions for colleges. Anthropic says that it has already struck "full campus agreements" with Northeastern University, the London School of Economics and Political Science, and Champlain College to make Claude for Education available to all students. Northeastern is a design partner -- Anthropic says it's working with the institution's students, faculty, and staff to build best practices for AI integration, AI-powered education tools, and frameworks. Anthropic hopes to strike more of these contracts, in part through new student ambassador and AI "builder" programs, to capitalize on the growing number of students using AI in their studies.

Read more of this story at Slashdot.

According to Bloomberg, India is set for a surge in tech startup IPOs valued at around $100 billion by 2027, with major players like Flipkart, PhonePe, and Oyo preparing to go public. From a report: A report from Indian investment bank The Rainmaker Group suggests that the new wave of IPO hopefuls is in a stronger financial position than their predecessors. Many of the startups that were listed during the 2021-2022 boom struggled post-IPO, with fintech firm Paytm losing roughly 63% of its value and beauty retailer Nykaa slipping 4% since going public. "The financial health of companies set to list in the next two years is significantly better than those that went public earlier," said Kashyap Chanchani, managing partner at Rainmaker. He noted that two-thirds of the firms eyeing IPOs are already profitable and have improved transparency, making them more attractive to investors.

Read more of this story at Slashdot.

To mark Microsoft's 50th anniversary, Bill Gates has released the original Altair BASIC source code he co-wrote with Paul Allen, calling it the "coolest code" he's ever written and a symbol of the company's humble beginnings. Thurrott reports: "Before there was Office or Windows 95 or Xbox or AI, there was Altair BASIC," Bill Gates writes on his Gates Notes website. "In 1975, Paul Allen and I created Microsoft because we believed in our vision of a computer on every desk and in every home. Five decades later, Microsoft continues to innovate new ways to make life easier and work more productive. Making it 50 years is a huge accomplishment, and we couldn't have done it without incredible leaders like Steve Ballmer and Satya Nadella, along with the many people who have worked at Microsoft over the years." Today, Gates says that the 50th anniversary of Microsoft is "bittersweet," and that it feels like yesterday when he and Allen "hunched over the PDP-10 in Harvard's computer lab, writing the code that would become the first product of our new company." That code, he says, remains "the coolest code I've ever written to this day ... I still get a kick out of seeing it, even all these years later."

Read more of this story at Slashdot.

An anonymous reader quotes a report from Ars Technica: Europol has shut down one of the largest dark web pedophile networks in the world, prompting dozens of arrests worldwide and threatening that more are to follow. Launched in 2021, KidFlix allowed users to join for free to preview low-quality videos depicting child sex abuse materials (CSAM). To see higher-resolution videos, users had to earn credits by sending cryptocurrency payments, uploading CSAM, or "verifying video titles and descriptions and assigning categories to videos." Europol seized the servers and found a total of 91,000 unique videos depicting child abuse, "many of which were previously unknown to law enforcement," the agency said in a press release. KidFlix going dark was the result of the biggest child sexual exploitation operation in Europol's history, the agency said. Operation Stream, as it was dubbed, was supported by law enforcement in more than 35 countries, including the United States. Nearly 1,400 suspected consumers of CSAM have been identified among 1.8 million global KidFlix users, and 79 have been arrested so far. According to Europol, 39 child victims were protected as a result of the sting, and more than 3,000 devices were seized. Police identified suspects through payment data after seizing the server. Despite cryptocurrencies offering a veneer of anonymity, cops were apparently able to use sophisticated methods to trace transactions to bank details. And in some cases cops defeated user attempts to hide their identities -- such as a man who made payments using his mother's name in Spain, a local news outlet, Todo Alicante, reported. It likely helped that most suspects were already known offenders, Europol noted. Arrests spanned the globe, including 16 in Spain, where one computer scientist was found with an "abundant" amount of CSAM and payment receipts, Todo Alicante reported. Police also arrested a "serial" child abuser in the US, CBS News reported.

Read more of this story at Slashdot.

Online scam operations across Southeast Asia are rapidly adapting to recent crackdowns, adopting AI and expanding globally despite the release of 7,000 trafficking victims from compounds along the Myanmar-Thailand border, experts say. These releases represent just a fraction of an estimated 100,000 people trapped in facilities run by criminal syndicates that rake in billions through investment schemes and romance scams targeting victims worldwide, CNN reports. "Billions of dollars are being invested in these kinds of businesses," said Kannavee Suebsang, a Thai lawmaker leading efforts to free those held in scam centers. "They will not stop." Crime groups are exploiting AI to write scamming scripts and using deepfakes to create personas, while networks have expanded to Africa, South Asia, and the Pacific region, according to the United Nations Office of Drugs and Crime. "This is a situation the region has never faced before," said John Wojcik, a UN organized crime analyst. "The evolving situation is trending towards something far more dangerous than scams alone."

Read more of this story at Slashdot.

The European Commission has announced its intention to join the ongoing debate about lawful access to data and end-to-end encryption while unveiling a new internal security strategy aimed to address ongoing threats. From a report: ProtectEU, as the strategy has been named, describes the general areas that the bloc's executive would like to address in the coming years although as a strategy it does not offer any detailed policy proposals. In what the Commission called "a changed security environment and an evolving geopolitical landscape," it said Europe needed to "review its approach to internal security." Among its aims is establishing Europol as "a truly operational police agency to reinforce support to Member States," something potentially comparable to the U.S. FBI, with a role "in investigating cross-border, large-scale, and complex cases posing a serious threat to the internal security of the Union." Alongside the new Europol, the Commission said it would create roadmaps regarding both the "lawful and effective access to data for law enforcement" and on encryption.

Read more of this story at Slashdot.

Microsoft is pushing businesses to shift away from perpetual Office licenses to Microsoft 365 subscriptions, citing collaboration limitations and rising IT costs associated with standalone software. "You may have started noticing limitations," Microsoft says in a post. "Your apps are stuck on your desktop, limiting productivity anytime you're away from your office. You can't easily access your files or collaborate when working remotely." In its pitch, the Windows-maker says Microsoft 365 includes Office applications as well as security features, AI tools, and cloud storage. The post cites a Microsoft-commissioned Forrester study that claims the subscription model delivers "223% ROI over three years, with a payback period of less than six months" and "over $500,000 in benefits over three years."

Read more of this story at Slashdot.

The FBI searched two homes of Indiana University Bloomington data privacy professor Xiaofeng Wang last week, following months of university inquiries into whether he received unreported research funding from China, WIRED reported Wednesday. Wang, who leads the Center for Distributed Confidential Computing established with a $3 million National Science Foundation grant, was terminated on March 28 via email from the university provost. The university had contacted Wang in December regarding a 2017-2018 grant in China that listed him as a researcher, questioning whether he properly disclosed the funding to IU and in applications for U.S. federal research grants. Jason Covert, Wang's attorney, said Wang and his wife Nianli Ma, whose employee profile was also removed, are "safe" and neither has been arrested. The couple's legal team has viewed a search warrant but received no affidavit establishing probable cause.

Read more of this story at Slashdot.

An AI system has for the first time figured out how to collect diamonds in the hugely popular video game Minecraft -- a difficult task requiring multiple steps -- without being shown how to play. Its creators say the system, called Dreamer, is a step towards machines that can generalize knowledge learned in one domain to new situations, a major goal of AI. From a report: "Dreamer marks a significant step towards general AI systems," says Danijar Hafner, a computer scientist at Google DeepMind in San Francisco, California. "It allows AI to understand its physical environment and also to self-improve over time, without a human having to tell it exactly what to do." Hafner and his colleagues describe Dreamer in a study in Nature published on 2 April. In Minecraft, players explore a virtual 3D world containing a variety of terrains, including forests, mountains, deserts and swamps. Players use the world's resources to create objects, such as chests, fences and swords -- and collect items, among the most prized of which are diamonds. Importantly, says Hafner, no two experiences are the same. Every time you play Minecraft, it's a new, randomly generated world," he says. This makes it useful for challenging an AI system that researchers want to be able to generalize from one situation to the next. "You have to really understand what's in front of you; you can't just memorize a specific strategy," he says.

Read more of this story at Slashdot.